Mall Maker: Victor Gruen, Architect of an American Dream

Bestseller #1 Greenbelt Plaza

Information
  • ASIN: B014438U5A
  • Manufacturer: University of Pennsylvania Press
  • The shopping mall is both the most visible and the most contentious symbol of American prosperity. Despite their convenience, malls are routinely criticized for representing much that is wrong in America—sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. So ubiquitous are malls that most people would be suprised to learn that they are the brainchild of a single person, architect Victor Gruen.An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream.In Mall Maker, the first biography of this visionary spirit, M. Jeffrey Hardwick relates Gruen's successes and failures—his work at the 1939 World's Fair... [Read More]


    One Nation Under Goods: Malls and the Seductions of American Shopping

    Bestseller #2 Greenbelt Plaza

    Information
  • ASIN: B00JI48XR6
  • Manufacturer: Smithsonian Books
  • Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an eye-popping tour of American culture's values and beliefs. Like your favorite mall, One Nation under Goods is a browser's paradise, and in order to understand America's culture of consumption you need to make a trip to the mall with Farrell. This lively, fast-paced history of the hidden secrets of the shopping mall explains how retail designers make shopping and goods “irresistible.” Architects, chain stores, and mall owners relax and beguile us into shopping through water fountains, ficus trees, mirrors, and covert security cameras. From food courts and fountains to Santa and security, Farrell explains how malls control their patrons and convince us that shopping is always an enjoyable activity. And most importantly, One Nation Under Goods shows why the mall's ultimate promise of happiness through consumption is largely an illusion. ... [Read More]


    YellowMaps Monterey CA topo map, 1:24000 Scale, 7.5 X 7.5 Minute, Historical, 1948, Updated 1948, 30.9 x 21.9 in - Paper

    Bestseller #3 Greenbelt Plaza

    Information
  • ASIN: B07L2ZBYPP
  • Brand: YellowMaps
  • Manufacturer: USGS
  • Printed on Regular Paper


    YellowMaps Dallas TX topo map, 1:24000 Scale, 7.5 X 7.5 Minute, Historical, 1958, Updated 1965, 26.9 x 23 in - Paper

    Bestseller #4 Greenbelt Plaza

    Information
  • ASIN: B07L2JPFCX
  • Brand: YellowMaps
  • Manufacturer: USGS
  • Printed on Regular Paper


    Entrance to Greenbelt Framed Print Wall Art By John Vachon

    Greenbelt Plaza

    Benefits
  • Color: White
  • Size: 12" x 9"
  • Photographic PrintThis photographic print is digitally printed on archival photographic paper resulting in vivid, pure color and exceptional detail that is suitable for museum or gallery display. Using the finest materials, our framing craftsmen will create your piece from scratch once you've placed your order. Arrives ready to hang with all necessary hardware. Handcrafted in the

    Rex Tugwell And Aides Visit The Greenbelt Planned Community In Maryland July 1936 Greenbelt Was Designed To Provide Low-Income Housing And Employment For 885 Families History

    Greenbelt Plaza

    Benefits
  • Model: EVCHISL035EC391
  • Color: Multicolor
  • Size: 24 x 18
  • Rex Tugwell And Aides Visit The Greenbelt Planned Community In Maryland. July 1936. Greenbelt Was Designed To Provide Low-Income Housing And Employment For 885 Families. (Bsloc_2013_6_135) was reproduced on Premium Heavy Stock Paper which captures all of the vivid colors and details of the original.Brand New and Packaged carefully in a oversized protective tube. This item Ships Rolled to insure maximum protection.Print Title: Rex Tugwell And Aides Visit The Greenbelt Planned Community In Maryland. July 1936. Greenbelt Was Designed To Provide Low-Income Housing And Employment For 885 Families. (Bsloc_2013_6_135)Product Type: Poster

    Maryland Row Houses Na Panoramic View Of A Proposal For Row Houses A Part Of The Greenbelt Project Drawing Photographed By Carl Mydans C1936 Rolled Canvas Art - (24 x 36)

    Greenbelt Plaza

    Benefits
  • Model: CNV435229175162
  • Color: Multicolor
  • Size: 24 x 36
  • Maryland: Row Houses. /Na Panoramic View Of A Proposal For Row Houses A Part Of The Greenbelt Project. Drawing Photographed By Carl Mydans C1936. was licensed and carefully printed on only the finest Canvas which captures all of the details and visual colors and elements of the original work of art. This museum quality Canvas Art piece was faithfully reproduced using ultra-precision print technology and fade-resistant archival inks on artist premium acid-free grade canvas. The dimensions are 24 x 36 inches plus an additonal 2 inches of extra canvas on all 4 sides to allow for easy stretching and/or framing.

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    ??? Escalators and Tour of Beltway Plaza Mall in Greenbelt, MD

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