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The book has an active table of contents for easy access to each chapter.Jeremy Bentham was a British philosopher, jurist, social reformer and the founder of modern utilitarianism. He is in the row with the greatest thinkers Adam Smith, John Stuart Mill, John Keynes, John Locke, and Alfred Marshall.  Their thoughts had strong influence on building the foundation of the United States and its endeavor of open society.Jeremy Bentham invented the axiom of the greatest happiness of the greatest number. His writings emphasised the pursuit of happiness and freedom and became popular in the new republics of America and the

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a